Azzurri Supports Grand Depart

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Azzurri Communications supported North Yorkshire County Council during the Grand Depart of the Tour De France 2014.

With up to 2.5 million people along the route in Yorkshire watching the world’s biggest cycle race get under way, North Yorkshire County Council were faced with an enormous challenge to ensure their part in this high-profile event went off without a hitch.

With just over half of the course taking place in North Yorkshire, it was essential that the Council was able to ensure high quality, available and resilient communications throughout the 2-day period during which ‘Le Tour’ passed through the county.

There were two main elements of the communications infrastructure which helped deliver a successful event.

Firstly, there was the deployment of two Bronze Command Centres which acted as the central communications and co-ordination hubs for the race itself. Each Centre consisted of a Mitel IP Telephony (IPT) solution with built-in disaster recovery capabilities to be able to easily switch locations in the event of the inability to access either location.

Secondly, the Council established a customer service centre to ensure a quick and accurate response to visitors, spectators and locals alike requesting key information about the Tour – including race timings and routes, road closures, camping details and car parking queries.

The customer service centre included an overarching interactive voice response (IVR) service to help direct callers to the right department, helpline or district council to resolve their queries.

“The partnership between our in-house IT team and Azzurri ensured the Mitel IPT systems and contact centre technology in the customer service centre were available, reliable and contributed to an a immensely successful event which we are proud to have put on,” said Gavin Booth, Service Manager at North Yorkshire County Council. “In particular, the overarching IVR system, which was deployed by our in-house IT team and Azzurri to a tight deadline, helped us to deliver a great experience to our citizens and visiting tourists alike by ensuring each call was routed through the correct destination.”

For more information about Azzurri, visit their website.

Author: Megan Jones

Published On: 30th Jul 2014 - Last modified: 22nd Mar 2017
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