Visitor numbers up at Call Centre Expo
The co-locating exhibitions Call Centre Expo and Customer Management Expo had yet another fantastic year increasing attendance by 10% over the two days.
Melissa Roberts, the exhibition Event Manager, said, ‘What a great two days – the event is an extremely positive reflection on contact centre and customer management industry professionals who attend the event to discover best practice, new products and strategies, as well as learn how to overcome the business challenges they are facing.’ She continues, ‘We have smashed the show targets, have high quality partnerships with the industry’s leading suppliers and are well positioned for 2009.’
Attracting visitors from customer service, operations, contact centres, HR, marketing, sales and IT and with an increased level of attendee seniority on 2007 at 74%, the visitor demographics demonstrate that it is the decision makers from key organisations who were on the stands talking to suppliers.
Andrew Aldred, Marketing Services Manager at Charter UK commented, ‘We have had many quality conversations on the stand with senior level visitors and it is looking good in terms of lead generation.’ Joanne Hatherley from Ultra Communications backed up this view, ‘The quality of visitors has been far higher this year and we have spoken to people who are here to solve real challenges by sourcing and purchasing the right products.’
So despite the current economic climate, the contact centre and customer management industry seems to be thriving and intent on achieving the best results possible and continued good customer service in today’s market. The event’s exhibitors were also keen to ensure they had a stand in 2009 with 93% rebooking for next year onsite.
Tony Brown from Harding & Yorke, commented, ‘This event is a worthwhile investment. I believe the mix of products and services on offer here is right and will be back in 2009’ and Genesys Telecommunications’ Marketing Manager, Lucille Jackson, agreed, ‘This show represents the industry well and always attracts great visitors. It has been another successful event for us and we have gained promising leads. It’s one of our key events within the marketing calendar and we have booked a stand for 2009.’
The free education programme at the event proved to be popular with over 830 visitors attending at least one of the six keynote sessions. Plus, the three Solutions Theatres - Call Centre Technology (sponsored by ntl:Telewest), Customer Management Technology (sponsored by Living-e), and Call Centre & Customer Management Services (sponsored by Siemens) – had visitors, who weren’t lucky enough to get a seat, standing at the back of the theatre to see the latest technology and product demonstrations over the two days.
The high level CCF Conference running alongside the two events was also a massive draw for many of the attendees with over 370 delegates creating their own bespoke itinerary of quality educational content and big brand case studies from the 36 sessions and masterclasses.
Next year’s event will take place on 15th – 16th September 2009 in Hall 9 at the NEC, Birmingham.
