Consumer Concerns Over Data Privacy

412
Filed under - Archived Content

A global study of consumers reveals nearly half (48%) are suspicious about how companies use their data.

Based on a poll of more than 18,000 consumers across nine countries, the ‘New Rules of Customer Engagement’ study finds that one in five consumers don’t trust any businesses to keep their information safe.

The findings also reveal considerable variation in levels of consumer scepticism over the use of their personal data by brands.

graph-510

Given the wide range of views held by consumers, the study, commissioned by Verint, suggests that companies need to tailor their engagements with customers regarding data assurance, especially in more sceptical markets such as the UK and Germany.

The research also finds that just under half of consumers (43%) trust their bank to keep their data safe, the highest of all the sectors covered by the survey. However, trust shrinks to just 2% for online and in-store retailers and 3% for utilities companies.

“Recent high-profile, data-related business cases have shed new light on the importance consumers attach to data protection. With this latest research, Verint has created a view into the ‘New Rules of Customer Engagement.’ Adopting such an approach can help ensure greater transparency over the use of customer data and help organisations build trust and confidence in this increasingly challenging environment,” said Nick Nonini, Managing Director, EMEA, Verint Enterprise Intelligence Solutions.

The ‘New Rules of Customer Engagement’ report is available to download.

Author: Megan Jones

Published On: 13th Jan 2016 - Last modified: 18th Dec 2018
Read more about - Archived Content

Follow Us on LinkedIn