eBook released on social customer strategies

Moxie Software has released a new eBook called “CRM Strategies for the Social Customer”.

The introduction of social media, dubbed the ‘communications revolution’, has turned the top-down, business–customer relationship on its head. This has resulted in companies losing control over when and how they communicate with their customer base.

This eBook explains the nature of the ‘social customer’ and the changes that the ‘communications revolution’ has brought with it. It also shows you how you can adapt to these changes and develop your own Social CRM Strategy.

Click here to download the eBook