GemaTech

Fun Theory

Call Centre Helper Forum » Call Centre Management

(11 posts)
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Good Day Everyone

I recently saw a video clip. To summarise: It was shot at a subway station. There was a flight of stairs and an escalator next to the stairs. The initial behavior was that most people used the stairs. A group of individuals then fitted giant piano keys to the stairs that played sounds as you stood on them. The result was that 66% of the people then preferred to use the stairs. The question is how can we apply this to our workplace?

I think what is lacking in current call center environments is the word "FUN". A call center agent will do almost anything to get off the phones.

Has anyone successfully applied any techniques to make a contact center a fun place to be? Looking for a "Fun strategy" for 2010.

Posted 2 years ago

Sean

I think that this is the video that you were looking at
http://www.youtube.com/watch?v=ivg56TX9kWI

One scheme that comes to mind is the "Dancing with customers" scheme that was run at the Co-Op a couple of years ago.

I cannot seem to find much written about it but have found this web link that refers to it
http://www2.academee.com/html/elearning/bespoke/bespoke-examples-coop.html

Posted 2 years ago

Hi

I think the real problem is that in many organisations, the call centre staff are perceived as the lowest of the low and the onus should be placed on senior management to make what is often the backbone of the business feel more valued!

I would be very interested to know what sort of business you are in, sales, service and the data you are using?

Good Luck

Sue

Posted 2 years ago

I loved that video and the message it conveys. It is indeed critical to ensure E-SAT [Employee satisfaction] before expecting the call center agents [backbone] to ensure C-SAT.Just a few reco's on the valuing bit:

a. Appreciating one winner everyday in the briefing with a round of applause - recognition really works

b. My Best - An activity where an agent can select his best calls of the day and submit them for nomination. This motivates the agent to perform well on each

c. Announcing dress codes on Fridays bring excitement

Posted 2 years ago

Agree with you Sue. We sometimes forget that they are our link between the customer and the company. Recently was at a presentation and the speaker made the following statement "The average working person spends 17% of their lives at work, why shouldn't it be fun?

Some other evidence of a workplace that uses "fun" to drive performance is google. Received an email of their office space - they make it look like a place you want to be and there performance is evident.

Thanks for the ideas pinazdarius.
Looking forward to more responses - the crazier the better. Any call center agents out there now is yur time to speak up.

Posted 2 years ago

You may want to have a look at " the fish philosophy " . Definitely helps in changing the culture

Posted 2 years ago

Hi all,

One option to explore is the use of Interactive Games and Wallboards where you display agent performance against success metrics in a much more fun way. For example, each time an agent hits a particular target they get to play an interactive game there and then or during a break. The results of this are reflected in either their individual performance or their teams performance. We've used this approach with clients and helped them increase sales revenues and productivity. Most importantly it usually introduces a healthy competitive spirit with the agents that increase morale and creates a more motivated working environment. Your options are to develop these solutions inhouse (as some call centres do) or use a professional organisation such as ourselves to provide the service.

Posted 2 years ago

appreciate everyone's feedback this far. To give something back I'll share my big idea for 2010 as well as some things that we are currently doing.

1. FIFA World Cup
It is based on the hype that our country, sunny South Africa, has been selected as host nation for next years World Cup.]
All teams will be allocated a specific country that is taking part in the world cup. Points (Goals) will be allocated to each team based on some key performance metrics, those requiring more attention will receive higher weighting. Points will also be allocated based on participation in fun activities: " Dress up as the country you have been allocated and various team building exercises. Prizes will be allocated based according to the number of goals each team manages to score. The team at the end will receive a "World Cup Trophy" and a prize.
We are privileged to have a basement where we should be able to have actual indoor football matches on a Friday.
The idea is to create competition between the teams and that team members will hold each other accountable for the teams overall performance and key is that it should be "FUN".

2. Daily Stats News
I am currently running a stats report using excel using a Newspaper format. The first tab contains a motivational/performance enhancing article as well as key communication that must go to the agents. 2nd tab gives a high level view on how the call centre as a whole is performing. 3rd tab is the Performance News which is presented in a stock market type format indicating the stats of each agent as well as mention of the top 5 performers. The 4th tab "Forecast" set up in a sort of weather report format indicated community activities being run, campaign forecast as well as training forecast. The final tab is the funnies page where I provide the agents with a cartoon, Where's Waldo or jokes.
With the launch of the the FIFA World Cup Challenge I will include a sports page with the stats being presented in a league table format and maybe some commentary on individual performance.
It assists in getting agents to check there stats, provide them with some meaningful reading content and it gives them a holistic picture of exactly how they fit into the call centre structure and their contribution as we strive to deliver with excellence.

I hope that I have given you all some ideas and look forward to any feedback or additional suggestions you might have.

Posted 2 years ago

I agree with pdinys, the Fish Philosophy really helped change some attitudes at my place. It was so successful that we included it in our induction training.

For the uninitiated, this is a video you can get hold of and is about a fish stall in the Seattle Fish Market. This is a very successful place and everyone who works tehre is really happy.

The four basic principles of the Fish Philosophy are:

Play - Have fun at work, make it into a game or something you enjoy

Make Their Day - Put your customers first and give them an experience they'll remember

Be There - For each other and for your customers.

Choose your Attitude - It's a simple choice. You chose to come to work, you might as well choose to enjoy it while you're there.

See if you can get hold of the video and play it to some of your staff. See if it makes a difference.

Posted 2 years ago

The Fish Philosophy was certainly very memorable. I cannot find it online, but there is a preview on YouTube

http://www.youtube.com/watch?v=NtriF8cIs1g

Posted 2 years ago

Sean, what about giving something back to customer too .... example, if they are the lucky caller that day.... send flowers .... tickets for footie ... word of mouth is powerful. Its a positive msg for the contact centre staff to offer a genuine no strings attached gift in all their scripts and lists of do's and donts... it helps them remember why they got into the job in the first place .... good luck

Posted 2 years ago

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