Gamification Expands Portfolio

Verint has announced the addition of gamification to its customer engagement optimisation portfolio.

Gamification is the process of using game mechanics and game thinking in non-gaming contexts and in a business setting to engage users to solve problems in a fun and productive way.

With Verint Gamification, game mechanics are applied to drive employee engagement, communicate goals, measure and acknowledge achievements, inspire collaboration and motivate teams.

It also helps organisations create personalised employee work environments and foster, track and acknowledge performance improvement and success on an individual level, as well as from a team, group and enterprise perspective.

The software is designed to transform the process of acquiring, maintaining and improving the skills, knowledge and behaviours for employees to perform their job functions.

The next-generation gamification solution uses game narratives that provide clear calls-to-action and a renewed focus on accountability toward personal and shared performance metrics, on-the-job mastery, and customer interactions driven by engaged employees.

The new gamification solution embeds technology from GamEffective into the portfolio, which also includes Performance Management products, such as scorecards, eLearning and Coaching. It also complements Enterprise Feedback Management voice of the employee solution.

With flexible game rules, users can configure the solution to meet their organisation’s requirements, all without custom coding.

It also features personalised and non-competitive leaderboards, raffles, boosters and ad hoc competitions—and can deliver gamified simulations, quizzes, surveys or polls, along with embedded videos and presentations.

“Verint is pleased to offer and support a full-fledged gamification solution as part of our broader customer engagement optimisation portfolio,” said Oren Stern at Verint. “Gamification is a logical and natural extension to our existing portfolio, and carries strong synergies across our customer analytics, engagement management and workforce optimisation solutions.”

For more information, visit Verint’s website.