Question: Can you help with my sales call centre woes?
I work within the sales call centre for a Honda dealership and I try to get people to come in and book appointments.I have been doing this for about three months and so far I haven’t had much luck. I need suggestions on how to get people to book an appointment, to see a sales person about buying a new vehicle any suggestions ?
You perhaps need to look at the whole customer engagement strategy. In these touch times you need to catch the attention of the customer real time at the interaction point eg. servicing or when they are thinking about buying, looking around your web site etc.
Comment by alison — 21 Nov 2008 @ 11:30 am
You may find it interesting to look at a new service installed at Honda Holdcroft in Stoke, called “Citnow”. It enables customers to have a guided tour of the vehicle they are interested in seeing over the web, increasing dealership “traffic” and breaking down some of the barriers you may be experiencing. Try searching for used Hondas on http://www.holdcroft.com and look for citnow
Comment by Donna Barradale — 27 Nov 2008 @ 12:31 pm
My preference would be two fold, perhaps a statement of the obvious but it’s better to talk to people that want to talk to you than make ‘cold-calls’ to folks who probably don’t, thus the web site, web interaction, chat, text messaging and other medium are a great way to generate the initial interest with the telephone cementing the conversation. I’d also take a long look at prior customers both lapsed and existing to establish trigger points in people’s buying ‘cycle’, 3 year old cars etc, plus of course the servicing schedules to see who’s driving what, how many miles etc and whether there are any triggers there. Of course our software solutions at http://www.infinityccs.com can help you here! Good luck!
Comment by Phil — 27 Nov 2008 @ 5:30 pm