White Paper: Put the ‘Relationship’ Back in CRM With a Customer Experience Platform 187 Filed under - Archived Content, Genesys In today’s highly competitive market, businesses need to have their customer support teams aware of any and all customer interactions to ensure the best customer experience. For this to happen, contact centre and customer relationship management (CRM) systems need to expand beyond their traditional siloed operations. The key is looking to flexible, multichannel technologies that can unify all interactions (voice and digital) and map them to the overall customer journey. When you bring everything together into a coherent “system of engagement,” you unlock hidden value in your data, systems and people. Modernising the contact centre around this concept means thinking about how to be more responsive to customers. It is not as difficult to achieve as you may think. White Paper written by: Genesys Click here to download the White Paper Author: Rachael Trickey Published On: 7th Dec 2015 - Last modified: 22nd Mar 2017 Read more about - Archived Content, Genesys Related Reports eBook: Five Trendsetters in CX Innovation Report: Customer Experience Horizons 2024 Contact Centre Buyer’s Guide Checklist: Supercharge Customer Experience Teams with AI Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter