Contact-centre interactions represent “moments of truth” between companies and their clients. Based on the content of recorded calls and screen activities, there is potential for improvement in contact centre operations.
Silent monitoringFor a long time, a widespread method for checking and therefore for evaluating quality has been so-called “silent monitoring”. In this case, the supervisor or trainer accompanies a telephone conversation between agent and customer as a silent third party of a conference call. This method has the advantage that the agent can continue talking to the customer without being disturbed, but for the supervisor or trainer the following problems remain unsolved. Agents and supervisors/trainers both have to be at their workplace to allow “live” monitoring. This could cause problems, especially for businesses that run 24/7. The monitoring is limited to the current call, no information about the process of quality is provided throughout an entire week (e.g. “Monday morning syndrome”) It is not possible to analyse critical conversations because they are not available and cannot be selected respectively. Quality Monitoring SolutionsQuality monitoring solutions are used all over the world. They have been developed in order to enable evaluation of all business conversations regarding criteria of quality determined by the company in a standardised and comparable way. The following functions are provided to supervisors/trainers:
Agent FeedbackQuality monitoring lets agents evaluate themselves or fellow agents. This capability double-checks the supervisor’s opinion and motivates agents through increased involvement in the evaluation process. Active CoachingQuality monitoring lets the supervisor use authentic voice files for instant coaching. Remarks or additional advice can be added to recorded calls and provided to agents. “Best/worst practice“ examples may be created by trainers or supervisors and rapidly distributed. With agent assistance tools the agent can contact the supervisor in real time without the customer's knowledge. Supervisors may respond with instant messages (via the chat window), take over the call or even take control of the agent's PC. Typical call recording triggersTo complete the definition of the parameters, numerous decision criteria for the recording are available. Number of calls per agent per monthThe most widespread trigger is to record a set number of calls per agent per month. Percentage triggersIt is also possible to define static criteria, e.g. “Record ten percent of the sessions per agent”. CTI parametersBy integrating quality monitoring into the PBX or ACD system, further triggers become available. In some situations it could be beneficial to trigger monitoring at the start of the recording process, e.g. “record exclusively transferred calls”. In VoIP environments the recording can be triggered according to IP addresses. Phone number listPhone numbers (internal, external or additional) can be used as recording criteria, e.g. a 'white list' (callers on these phone numbers have to be recorded) or a 'black list' (callers on these phone numbers are not to be recorded) could be defined. External triggersYou could determine if an agent will be able to manage (start/stop) the recording. This operation could either be executed by software on the agent's computer or by pressing a key on the system phone. Schedule parametersThese parameters help to fix temporal rules for the recording, e.g. record exclusively on Mondays from 8 am to 9 am. It is also possible to trigger the recording according to the length of a call, e.g. "record only calls that are longer than 60 seconds". Typical Quality Monitoring tasks
Benefits of Quality MonitoringCustomers
Agents
Supervision
Companies
Further reading
Contributors
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