Call centres expand into the building trade

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Ever Ready Mortar goes live with rostrvm to support its innovative new service.

Ever Ready Mortar has launched an innovative new mortar delivery service to the building trade. The key to the Ever Ready Mortar offering is to deliver high quality product when and where it is needed backed up with efficient, friendly customer support. Ever Ready Mortar’s customer service is driven from the new call centre using technology from Rostrvm Solutions.

“The rostrvm system has been selected to complement the core aims of our business”, commented Mark Gubbins, Director, Ever Ready Mortar. “We differentiate ourselves through our quality, so a key aim of our call centre project is to deploy a state of the art technical solution to enable call handling to be tailored to match our customers’ expectations”.

Gubbins continued “The rostrvm system gives us great flexibility and, as our depot network expands, gives us the tools to handle a high volume of enquiries whilst maintaining a personal rapport with our regular customers”.

The rostrvm call centre software is linked to the company’s Sage IT systems to support efficient, effective call handling.

“The rostrvm application gives our staff the tools they need to help us to reach new customers as well as servicing our active clients”, explained Stacey Baillie, Call Centre Manager. “We encourage builders to register interest in our service at our web site but we also use rostrvm’s automated dialling system to pro-actively contact prospective customers. The dialler keeps our team busy, but at the same time the rostrvm system is monitoring our call queues to ensure that people calling us aren’t kept waiting to talk to us.”

The call centre is located at Doxford International Business Park on the outskirts of Sunderland supporting Ever Ready Mortar’s first depot in Washington, Tyne & Wear. Further depots and regions are quickly being introduced to the call centre with customer recruitment already under way for the company’s forthcoming Eccles depot.

Published On: 30th Jan 2008 - Last modified: 11th Sep 2019
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