Don’t sell – provide encouragement to buy


Carpeo have an interesting approach to telephone sales. Rather that direct selling (the hard sell) they instead try to build some rapport and empathy to encourage the prospective customer to make a buying decision.

To do this they use a selling model called IDEA.
I – Interest
D – Desire
E – Evaluate
A – Action

It is a simple sales-funnel-type model where you try to move the prospective customer along the sales process.

Click here for our Top Tips for Selling Over the Phone

Published On: 12th Mar 2012 - Last modified: 17th Jul 2017
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