Use of internet technology in relationship marketing is the new thing. Everyone talks about it. In India there are training institutes which teach you e-CRM in 100 hrs along with HTML programming and web designing.Ask most of them they equate e-CRM with e-commerce.
What is e-CRM?Is it another jargon from nerds to confuse common man?Is it all about use of internet as a technology for cost effective customer interaction?
What is this m-CRM then? How do we relate relationship marketing, CRM, e-CRM and m-CRM? Are they all same things but relate to different customer channels?
Let us explore with our experts-- any contributors???