Genius Foods Fuels Growth With Cloud Communications

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With the help of RingCentral, Genius Foods has moved 120 of its employees into the cloud, where all tools are unified in one system.

In 2009, Lucinda Bruce-Gardyne founded the company in Edinburgh after she struggled to find high-quality gluten-free bread in supermarkets and decided to create her own.

Now, Genius Foods is a market leader in the gluten-free food industry, with its baked goods available in stores around the world, employing 120 people, across three UK offices.

For Genius Foods, pursuing an aggressive growth strategy while managing global partners and three different offices meant finding a new way of streamlining communications to facilitate business processes.

Preventing communications from becoming siloed between offices and partners is critical to helping the business expand.

Previously, Genius Foods operated on a legacy PBX system that was difficult to manage as each site dealt with different parts of the system, including hardware, phone lines, and software.

After studying the market, Business Systems Manager Stewart Ross decided to set up a RingCentral test account with 10 users, who each had distinct roles and communications needs.

The results of this test proved to be very favourable for both Genius Foods and RingCentral.

Genius Foods was impressed with the efficiency of having all the tools unified in one system, and subsequently more than 120 employees were migrated to the system.

RingCentral’s features, integration capabilities, and seamless implementation were key drivers for Genius Foods’ migration to the cloud.

Its teams can now communicate and collaborate with ease, thanks to video conferencing and mobility that support employees anywhere in the world, whether on site or remote.

Genius Foods no longer needs to worry about keeping track of its legacy system and managing hardware; instead, it can spend more time growing its business.

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Published On: 21st Sep 2017 - Last modified: 27th Sep 2017
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