White Paper: The Hidden Power of 14 Key Customer Contact Drivers

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From feedback to complaints to questions, contact centres are the hub of customer communications for your organisation. Even though you could probably identify hundreds, or even thousands of reasons why customers might reach out, there are 14 basic contact drivers that fall under four main categories.

These 14 basic contract drivers serve as the foundation for understanding customer motivations, and even the emotions that drive their interactions.

This white paper looks more closely at the most common contact drivers and how you can leverage them within to drive business improvement in the contact centre and beyond.
Download the White Paper

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