Here is a useful tip to help you maximise your Twitter feed.
It can be easy to fall into the trap of delivering purely reactive customer service through your Twitter feed – especially if you are handling a lot of traffic on this channel.
However, there is a lot to be gained by using this channel proactively too.
By regularly sharing informative YouTube videos, photos of new products, and important updates (such as the water mains being turned off), you can offer a more engaging customer experience.
This should help you to increase your number of followers, as well as reduce the number of simple queries which come in through the channel.
It doesn’t have to distract your agents either. Social media management programs such as Hootsuite allow you to pre-load tweets in advance.