The Law of Jonty


If people want self-service they use the web.
If they pick up the phone they want to speak to a person.

“The Law of Jonty”: Don’t confuse the two.

Taken from an article in The Sunday Times Magazine 25/03/2012

To read the full article click here

Published On: 7th May 2012 - Last modified: 1st Mar 2019
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