eBook: Building Customers for Life

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You’ve been flooded with commentary and insights regarding “digital transformation.” Every analyst and publication that covers your market has affirmed the “go digital or die” mantra in some form. But what does “going digital mean?” What value is there in the “connected enterprise” that is presented as the goal of almost every digital discussion?

The real value of moving towards a connected enterprise begins and ends with getting closer to customers. Unless you want to discount your pricing to the point where you’re the low-cost provider, you need to find compelling ways to engage customers and convince them that your offering is worth a premium price.

This eBook shows you how to better connect your disparate teams using Voice of the Customer data at the core.
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