Articles - Artificial Intelligence (AI)

Artificial Intelligence (AI) is changing the way contact centres operate, from smarter routing and real-time analytics to automated customer conversations. This hub brings together expert articles, webinars, and real-world examples to help you understand and apply AI technology in customer contact. Learn how AI can support agents, improve forecasting, and personalise customer experiences, while keeping the human touch that matters most. Whether you’re exploring automation for the first time or scaling existing solutions, you’ll find practical guidance and inspiration here.

Video Image: The Real Goal of Great Self-Service
The Real Goal of Great Self-Service
Top 10 Ways to Futureproof Your Contact Centre
Top 10 Ways to Future-Proof Your Contact Centre
Video Image: Building Human Rapport in an AI-Powered Contact Centre
Building Human Rapport in an AI-Powered Contact Centre
Shaping the Future: 2026 Priorities for WFM Professionals
Shaping the Future: 2026 Priorities for WFM Professionals
Video Image: Unlocking Hidden Insights in the Contact Centre
Unlocking Hidden Insights in the Contact Centre
Growth to target competence concept
5 Ways to Boost Agent Speed to Competence
How to Level-Up Your QA Programme in 2026
How to Level Up Your QA Programme in 2026
AI education concept with digital arm and brain alongside books and laptop
Kick-Start AI Education in the Contact Centre
How to Succeed as a CX Leader in 2026
How to Succeed as a CX Leader in 2026
Video Image: How Contact Centre QA is Changing
How Contact Centre QA Is Changing
Video Image: Two Ways Technology is Improving QA
Two Ways Technology Is Improving QA
How to Lead CX Through Rapid Change in 2026
How to Lead CX Through Rapid Change in 2026
A Look into WFM and What’s Changing in 2026
A Look Into WFM and What’s Changing in 2026
Video Image: 3 Ways to Build Self-Service That Actually Works
3 Ways to Build Self-Service That Actually Works
How AI Is Transforming QA in 2026 and Beyond
Video Image: Rethinking Quality Management with AI
Rethinking Quality Management With AI
2026 Contact Centre Predictions
Top Contact Centre Predictions for 2026
Can AI Really Make Customers Happier?
Balance concept with hand holding scales
Is It Really Possible to Balance Efficiency With Empathy?
Video Image: How Automating Time Off Requests Supports Agents and Planners
How Automating Time-Off Requests Supports Agents and Planners
Are You Doing Enough to Future-Proof Your Agents?
Are You Doing Enough to Future-Proof Your Agents?
Is Intraday Management Finally About to Get Easier?
Is Intraday Management Finally About to Get Easier?
Forecasting concept with graphs
What’s Happening With Forecasting Right Now?
Video Image: How VoC Programmes Are Changing
How VoC Programmes Are Changing