Articles - Analytics

Analytics play a vital role in understanding what’s really happening inside your contact centre. This hub gathers expert articles, case studies, and practical resources to help you make sense of your data and use it to drive improvement. Learn how to measure the right metrics, interpret performance trends, and turn insights into meaningful actions. From speech and text analytics to real-time dashboards and forecasting, you’ll discover how smarter data use can enhance quality, efficiency, and customer satisfaction.

Video Image: The Evolution of Voice of the Customer
The Evolution of Voice of the Customer
Data Mining Concept
The Ultimate Guide to Data Mining
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4 Ways Humans and AI Can Deliver Smarter, More Empathetic CX Together
Video Image: How to Improve Agent Consistency with Analytics
How to Improve Agent Consistency with Analytics
Retail AI for CX with happy people with phone and shopping icons
5 Futuristic Use Cases for Retail CX
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Key Signs of Broken Processes (and How to Fix Them)
Conversation analytics concept with person holding phone and a magnifying glass
The Essential Guide to Conversation Analytics
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Stop Spamming! 10 Better Ways to Collect Customer Feedback
contact centre call recording analytics agent on phone
How Call Analytics Can Improve the Contact Centre
Cost cutting concept with the word cost next to scissors
Top Ways Tech Can Help With Cutting Contact Centre Costs
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15 Ways Contact Centre Technology Can Help Address Inefficiencies
illustration of analytics
Interaction Analytics in Contact Centres – An Executive Briefing
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What Is Machine Learning?
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14 Best Practices to Streamline Your Incoming Customer Queries
Brand Intelligence next to hand holding lightbulb with AI brain
What Is Brand Intelligence?
Call Analytics written on an image with a phone and symbols
What Is Call Analytics?
Video Image: Getting Started With Using Unstructured VoC Data
Getting Started With Using Unstructured VoC Data
Conversational analytics written over speech bubbles
What Is Conversational Analytics?
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An Introduction to… Contact Centre Analytics
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Are You Embracing the Potential of Unstructured VoC Data?
What I've Learned Harshal Thorat cover
What I’ve Learned About Running a Call Centre – 5 Critical Factors
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What Is Conversation Intelligence (CI)?
Video Image: How Does CI Improve CX?
How Does CI Improve CX?
Video Image: What Is Customer Intelligence?
Understanding Customer Intelligence (CI) and Its Importance