Decision Makers' Guide: The Mobile Customer Contact Chapter

Statistics show the number of smartphone users, volume of apps downloaded and the value of mobile transactions are rising so quickly that they would be out-of-date before you finish reading this report.

More than half of the calls now made are done through mobile phones rather than landlines, offering huge potential for value-add services such as video, visual IVR and other mobile-related functionality.

This report highlights what businesses can attempt within this channel, having an opportunity to build presence and functionality in an area that is growing rapidly.