Decision Makers' Guide: The Mobile Customer Contact Chapter

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Statistics show the number of smartphone users, volume of apps downloaded and the value of mobile transactions are rising so quickly that they would be out-of-date before you finish reading this report.

More than half of the calls now made are done through mobile phones rather than landlines, offering huge potential for value-add services such as video, visual IVR and other mobile-related functionality.

This report highlights what businesses can attempt within this channel, having an opportunity to build presence and functionality in an area that is growing rapidly.
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