Guide: The Vulnerability Blueprint

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Customer interactions with vulnerable individuals include a host of valuable intelligence that can be used to drive a more empathetic customer experience, and transform how enterprises operate.

Every organisation needs a strategy and process for understanding vulnerability, extracting and operationalising insights, identifying at-risk customers and equipping employees to manage customer relationships with sensitivity, flexibility and emotional intelligence.

The following blueprint is designed to help you understand the current state of customer vulnerability, providing actionable steps on how to use AI and technology to better understand and treat this important customer segment.
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