eBook: 14 Innovative Ideas for Digital First Customers

Customer experience personalisation is no longer a “nice-to-have.” In today’s digital-first world, it’s now a “must-have.”

81% of organisations see CX as a differentiator and the number one indicator of strategic performance.

Wherever you are in your journey, this eBook provides innovations on how to harness technology to improve your company’s approach to personalisation—leading to better-performing business.

Inside, you’ll find ideas on:

Enabling the customer to pick up where they left off on any channel

Sending outbound messages for milestones such as birthdays and anniversaries

Transparently addressing service failures

Responding to customer comments

Recommending content, products, or offers that most fit customer needs