White Paper: How to Modernise Your Retail Customer Experience

B2C retailers are facing unprecedented market conditions as the industry undergoes a massive transformation.

The last 24 months have seen particularly acute business transition caused by the global pandemic, forcing a sudden shift towards more digital operations and socially distanced working patterns.

As a result, the retail industry has seen rapid growth in online activity, especially in the UK.

This white paper explores the current and future state of retail customer service and discusses why today’s customer service practices are ill-equipped for where the industry is heading. It also examines the future of automation in customer service and showcase the potential of newly available software tools.