White Paper: The Power of Unsolicited Customer Feedback

Channels like surveys, while valuable, only offer a glimpse into positive or negative reactions, leaving a whole middle ground of feedback untapped – many shaded or grey in between the black and white.

If your organisation isn’t collecting as much unsolicited feedback as you’d like, or you aren’t considering how the two types of customer feedback work together, it’s time to learn:

• What types of feedback are most valuable in a modern Voice of the Customer (VoC) program
• How to leverage AI to collect and analyse this feedback
• How to act on feedback from this analysis, with real world examples of how this intel can drive business performance improvements