White Paper: The Future of Omnichannel CX
What types of customer feedback are you collecting to inform your Voice of the Customer (VoC) program, and how are you using that data to shape your customers’ experiences?
Most of today’s organisations still rely on traditional, static legacy survey programs to capture customer feedback, aiming to understand sentiment and improve the customer journey.
The smartest CX and contact centre leaders today are drawing from both unsolicited and solicited feedback. They’re also leveraging AI to personalise solicited outreach within the context of existing customer interactions. These leaders and organisations know the value of using AI to analyse unsolicited feedback, as well as how those insights can fuel more intelligent customer feedback campaigns.
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