Whitepaper: Customer Journey Mapping: The Route to Better CX


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Customer journey mapping refers to the strategies companies use to understand the paths their customers take each day. With the right map, you can visualise what it takes to turn an interested lead into a loyal customer and even improve customer experience on a fundamental level.

Customer journey mapping is the key to not only improving customer experience, but determining where you need to train your employees and which metrics you need to track too.

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