eBook: 3 Critical Ways AI and Automation Can Drive Contact Centre Efficiency

When it comes to contact centre operations, there’s a certain level of automation that drives efficiency. However, there are specific interactions – such as those with a vulnerable customer or a complex issue – that still require the human touch, and always will.

That’s why more organisations are embracing what is being called hybrid automation, where artificial intelligence (AI) is applied to specific tasks and processes.

Download this ebook to discover how taking a hybrid approach to automation can improve contact centre operations and customer experience.