Case Study: How British Airways’ Customer Service Is Soaring To New Heights

In a ground breaking transformation that recently earned recognition at the European Contact Centre and Customer Service Awards (ECCCSA), British Airways has demonstrated how artificial intelligence and data analytics can revolutionise customer service in the aviation industry.

This acknowledgment in the ‘Best Use of Data & Insights’ category validates a journey that has redefined how one of the world’s leading airlines understands and serves its customers.

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