White Paper: AI or Human? Blending the Best of Both Worlds to Optimise CX


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90% of global contact centre and CX leaders believe AI technology will be key to unlocking the full potential of employees. A human-centric approach to AI couldn’t come at a better time. Agents need AI capabilities now more than ever as their work becomes more complex and emotionally charged.

At the same time, many CX teams are challenged with doing more with fewer resources, an area where AI and automation excels.

By leveraging AI strategically and in service to frontline employees, organisations can avoid agent burnout from an overabundance of tedious tasks, allowing agents to focus on more strategic, complex work.

This white paper explores how leading contact centres and their organisations are using a blend of AI and the human touch to optimise their CX.
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