eBook: Embracing AI in the Customer Journey

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Organisations globally are embedding artificial intelligence (AI) more deeply into their customer journeys and employee experiences, making them more frictionless and data-driven than ever before.

In this global report, Economist Impact and Genesys surveyed 750 senior customer service, marketing and sales executives worldwide on how AI can improve customer journeys and employee productivity. They also examined strategies for deploying the technology and the value organisations are gaining and hope to achieve as a result.

Download the report to learn key strategic AI priorities and how, by taking a broader and more sophisticated view of how AI, you can enhance the full customer journey and employee experience.
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