Whitepaper: Customer Service Best Practices

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Understanding the difference between customer experience and customer service, and how they work together, is crucial to improving your brand loyalty, customer service metrics and revenue.

In its simplest terms, customer experience is strategic — a holistic view that connects all customer events. It dives deeply into solving the root cause of an issue, bridges organizational silos and drives clearer business strategies.

White Paper written by: Genesys
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