What Is Calling Line Identity (CLI or CLID)? Related Articles Industry Standards for Calling Times Are You Using CLI for Advanced Call Handling? 3 Ways “Scam Likely” Caller IDs Impact Outbound Calling Definition: Contact Centre Jargon and Terminologies © GaudiLab - Shutterstock - 379989589 654 Filed under - Definitions These days, the telephone number of the caller travels ahead of most calls. This is known as Calling Line Identity (CLI) or by BT as Caller ID. You will probably most often see this when someone calls your mobile phone. This is also known in the USA as Automatic Number Identification or ANI. This number can be used by CTI software to match up to a computer record for that caller. Author: Robyn Coppell Published On: 2nd Feb 2023 Read more about - Definitions Recommended Articles Industry Standards for Calling Times Are You Using CLI for Advanced Call Handling? 3 Ways “Scam Likely” Caller IDs Impact Outbound Calling Contact Centre Jargon and Terminologies Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter