What Is Calling Line Identity (CLI or CLID)? Related Articles 3 Ways “Scam Likely” Caller IDs Impact Outbound Calling Mastering CLI Compliance: Navigating Ofcom Regulations How to Master Outbound Calling Best Practices Definition: Contact Centre Jargon and Terminologies © GaudiLab - Shutterstock - 379989589 683 Filed under - Definitions These days, the telephone number of the caller travels ahead of most calls. This is known as Calling Line Identity (CLI) or by BT as Caller ID. You will probably most often see this when someone calls your mobile phone. This is also known in the USA as Automatic Number Identification or ANI. This number can be used by CTI software to match up to a computer record for that caller. Author: Robyn Coppell Published On: 2nd Feb 2023 Read more about - Definitions Recommended Articles 3 Ways “Scam Likely” Caller IDs Impact Outbound Calling Mastering CLI Compliance: Navigating Ofcom Regulations How to Master Outbound Calling Best Practices Contact Centre Jargon and Terminologies Contact Centre Reports, Surveys and White Papers Get the latest call centre and BPO reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to Webinars & Events Weekly Newsletter