Complaining Customers Aren’t Looking for Excuses


The other night, I was out with some friends. We were at a well-known place, listening to music and relaxing. One of my friends said she wanted something chocolate, so she ordered a piece of chocolate cake.

A few minutes later it arrived, and she took her first bite. You could tell by looking at her facial expression that she was not happy. She said it tasted very dry. Not what she expected. So, I tried a bite. She wasn’t kidding. It was worse than dry. It tasted like chocolate flavored sawdust.

The server eventually came over, looked at the cake that was barely touched, other than two small bites missing from the corner, noticed two forks lying on the plate next to the uneaten cake, and asked if we were finished. I said, “Yes, and by the way, it was very dry.”

Without batting an eye, the server responded, “It’s a European-style dessert.” She picked up the dessert and walked away.

I looked at my wife and asked, “I may be out of line here, but I don’t think she handled that very well.”

My wife, who knows that I’m acutely aware of customer service issues (Of course I am! That’s what I do for a living!), said, “I see an article in the making!” That meant she validated my thoughts.

This server showed no empathy, wasn’t really listening and felt that an explanation versus an apology would cover for why the food was bad. And no, there was no offer to get us something else or take the dessert off the bill.

Two big lessons here:

1. Read Between the Lines

When a customer says something negative about your product, it is more than just a statement of fact. It’s a complaint. When I said the cake was dry, I was actually complaining about it.

Good servers, or anyone who is dealing with a customer and hears a statement like the one I made, would recognise that I wasn’t happy.

2. An Excuse Is Not a Substitute for Taking Action

When customers complain, they aren’t looking for an explanation or an excuse. They are looking for some type of reaction that then leads to action. It might be an apology, an expression of empathy or understanding, and/or an attempt to fix the problem.

So, keep in mind that when a customer says anything negative about your product or service, don’t just listen. Take action. It’s your opportunity to prove you’re listening and can give the proper response, fix or eliminate the problem or complaint, and, as important as anything, prove that you are in sync with your customer.

This blog post has been re-published by kind permission of Shep Hyken – View the original post

About the author

Shep Hyken Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty. Follow Shep on Twitter: @Hyken

Read other posts by Shep Hyken

Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.

Published On: 3rd Jan 2018 - Last modified: 6th Feb 2019
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