Bendan Dykes promotes the use of an omnichannel desktop with the use of a keep-fit analogy.
Getting fit has never been so fun, especially on two wheels with the wind at your back. As more and more health-conscious Londoners pick up their Boris Bikes en route to work, so the churn of cycling events like the London to Brighton Off-Road Bike Ride grow in popularity.
To really pick up your speed and be part of the competition, it takes dedication, training and tools. The same can be said at work. Getting your contact centre into shape takes hard work, but the rewards are always worth it.
Let’s look more closely at the importance of tools when training for an event. Those initial bike rides will improve my focus and lift my mood, even when I get the occasional blown tyre or broken chain. That’s because all my tools -spare tubes and patch kit – are easily accessed under my seat. So, when I encounter trouble on the road, it’s resolved quickly.
It would be a different story if the tools weren’t right within my reach. Think of how much easier any job becomes when everything you need is at your fingertips. When your contact centre agents don’t have all the necessary tools at their disposal, they’re acutely aware of the gaps in their toolkit.
Customers Know When They Get Taken for a Ride
Customers expect timely, relevant, and personalised services. And they won’t hesitate to abandon your brand for one that delivers on that promise.
According to MarketingCharts, not only do 72% of customers switch to a competitor due to poor experience, it’s their main reason for switching.
Put yourself in your customers’ shoes. It’s pretty clear why they’re voting with their wallets and their feet.
Over time, customers interact with your company multiple times, in multiple ways. They’re in touch by phone call, chat, email, mobile app, and social channels. If your agents don’t have the context from past interactions, or if they’re forced to switch between multiple systems to get it, the customer’s journey turns into a series of disjointed experiences. This leads to frustration – for customers and agents.
Is a Breakdown Waiting to Happen?
According to a DestinationCRM article on unified desktops, Ventana Research reports that 44% of contact centre agents need to access three or more applications to resolve a single customer issue. Adding more customer issues could increase the applications they need to 20. Numbers like these reinforce the idea that an omnichannel desktop is no longer an option but a requirement.
The problem is, contact centres want their agents to act as human supercomputers. Agents are expected to understand everything, navigate multiple systems and join all processes together. The same DestinationCRM article cites Aberdeen Group research, indicating that only a third of companies have integrated their customer service applications with other business applications and processes.
Expecting a human to act like a computer is unrealistic. You end up with silos of information that are difficult or impossible to share and distribute.
Here’s your challenge: instead of relying on a human supercomputer, why not empower those super people who manage your support channels with the tools to do the job right?
An Omnichannel Desktop Eliminates Obstacles
Awkward support experiences are eliminated when your agents have a single managed desktop to use to offer your customers a better, more integrated, holistic and timely experience. With this single desktop workspace, agents can see an entire customer journey, manage all interactions from any channel and collaborate with others to address any outstanding issues.
But before you pour money and manpower into any old omnichannel desktop solution, be sure to choose one that is robust enough in these three areas.
Orchestrate interactions between agents and customers, and enable collaboration between internal experts:
1) Choose a technology that’s intelligent enough to match customer attributes and employee skills smoothly.
2) Give agents the ability to manage all interactions and work items from a single desktop application.
3) Leverage enterprise-wide knowledge by selecting an overall solution that supports real-time collaboration across the organisation.
Provide agents with enough context and knowledge to manage each customer interaction:
1) Give your agents a holistic view of customer context and history so that they “see” the entire journey.
2) Provide seamless access to your knowledge base so your agents can offer standard responses.
3) Empower your agents with solutions that support their conversations through dynamic scripting.
Automate your CRM workflow and simplify your agent desktop strategy:
1) Automate customer identification and verification to get the speed that’s critical.
2) Help drive faster resolution times with solutions that accelerate business process execution.
3) Keep things running smoothly with a solution that simplifies development, delivery and maintenance.
Get up to Speed by Watching Our Omnichannel Desktop Video
It’s a lot to think about. It’s almost like choosing the right bike for the right terrain and application. You want something comfortable for long-distance riding, something that folds for commuting, and something sturdy for riding off road.
To help you make a choice, watch the Genesys Omnichannel Engagement Centre Solution video demonstration.
This blog post has been re-published by kind permission of Genesys – View the original post