Lloyds Banking Group is set to become the first organisation in Europe to introduce new state-of-the-art fraud-prevention technology, helping protect its 30 million customers from telephone fraudsters.
The patented Phoneprinting technology, developed by call centre fraud experts Pindrop, creates an “audio fingerprint” of each call by analysing 147 unique call features – such as location, background noise, number history and call type – to highlight unusual activity, identify potential fraud and stop criminal callers. There is no need for customers to provide any additional information.
Customers will benefit from protection against the newest tactics fraudsters employ to disguise their calls and manipulate individuals. These tactics include caller ID spoofing, voice distortion and social engineering. As a member of the Government’s Joint Fraud Taskforce, the Group is committed to gathering and sharing intelligence to help bring criminals to justice.
The Group will introduce the software across the Lloyds Bank, Halifax and Bank of Scotland brands early next year.
Financial Fraud Action (FFA) figures show that consumers lost £755 million to financial fraud across the UK financial services industry in 2015 and, according to a recent report from Pindrop Labs, one in 700 calls to UK financial services contact centres is currently fraudulent. Phoneprinting technology has already helped prevent millions of dollars of fraud in the USA, while at the same time reducing call times and improving the customer experience.
This move will strengthen Lloyds Banking Group’s defences against fraud, further protecting customers’ accounts and identities.
Martin Dodd, Group Telephony Managing Director, Lloyds Banking Group, said: “Protecting our customers, their money and their information is our priority and investing in ground-breaking technology is just one of the many ways we are able to remain a step ahead of potential fraudsters.
“Our partnership with Pindrop will enable us to further strengthen our multi-layered defences and allow us to continue to lead the industry in this important area.”
Matt Peachey, VP & General Manager International, Pindrop, said: “Our Phoneprinting technology is highly resilient and very quickly identifies and analyses a call’s audio to indicate if a caller is suspicious.
“The technology can also identify multiple callers associated with the same phone number, allowing the detection and tracking of fraud rings. This shines a spotlight on fraudulent activity before it becomes an issue – for both the organisation and the customer – and also helps ensure a positive customer experience.
“Lloyds Banking Group is leading the European banking industry with this implementation.”
Mike Haley, Deputy Chief Executive at fraud prevention experts Cifas, said: “Banks are under increasing pressure to provide additional assurances that customers’ data and finances are protected, particularly as the channels through which to communicate have multiplied in recent years.
“We always welcome initiatives from organisations which prioritise customer safety and therefore it’s a very positive move for the UK banking industry that Lloyds Banking Group is working with Pindrop and taking significant steps to provide an added layer of security when it comes to customer telephone calls.
“While many people opt to use online banking methods, there is still a requirement for a telephone conversation and this channel cannot be left to become a weakest link.
“It’s important also for consumers to remain vigilant and proactive in protecting themselves against fraudulent activity. While organisations like Lloyds Banking Group are making significant investments, consumers need to do their bit in ensuring fraudulent behaviour is mitigated and sensitive data is kept private.”
Martin Hill-Wilson, Customer Engagement Strategist, Brainfood Consulting, said: “Organisations’ commitment to optimising the customer experience will keep evolving.
“Given the vital role it plays in their continued success, there are challenges, though. For instance, the issue of providing a positive customer experience that is also underpinned by the utmost security.
“This is particularly true for the banking industry. That is why this partnership recognises the real progress being made within UK banking and the commitment Lloyds has to combating fraudsters while safeguarding their customers’ interests and overall experience.”
For more information about Pindrop, please visit their website.