What Is a Customer Data Platform (CDP)? Related Articles Customer Data Analysis – How to Analyse Data in 7 Steps The Difference Between a CEM Platform and a CRM Platform Definition: Contact Centre Jargon and Terminologies Top 10 Contact Centre Software and Technology © barmaleeva - Adobe Stock - 469575446 284 Filed under - Definitions, Alex Mead What Is a CDP? CDP stands for customer data platform. This differs from a CRM system as, in layperson’s terms, a CDP platform manages your customer data, whereas a CRM system manages your customer relationships. A CRM platform is typically the system used by employees when interacting with customers, such as to organize and manage customer-facing interactions with your team. A CDP platform is typically used by marketeers to identify trends and purchase-decision drivers – by collecting data on customer behaviour with your product or service. It can then be used for marketing to create targeted and personalized marketing campaigns. CDP can also mean Customer Digital Platform. Thanks to Alex Mead, Michael, Aoron, Eivind and Jozef Author: Robyn Coppell Published On: 22nd Jul 2022 - Last modified: 30th Nov 2023 Read more about - Definitions, Alex Mead Recommended Articles Customer Data Analysis – How to Analyse Data in 7 Steps The Difference Between a CEM Platform and a CRM Platform Contact Centre Jargon and Terminologies Top 10 Contact Centre Software and Technology Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter