Computer Telephony Integration (CTI) is a method of connecting your telephone system to your database.
What Is Computer Telephony Integration (CTI)?

© Mameraman - Shutterstock - 2242888611
Most commonly this will allow you to pop the caller’s details up on to the agent’s screen when the call connects (also known as a ‘screen pop’).
CTI can also be used for a variety of applications, such as call routing.
Despite huge business advantages, it often requires quite complex integration, and its deployment has subsequently been limited.
Author: Robyn Coppell
Published On: 3rd Feb 2023 - Last modified: 12th Aug 2025
Read more about - Definitions, Terminology