White paper: Customer Satisfaction Surveying


Bright UK has released a white paper focused on best practice for customer satisfaction surveying.

Some of the areas covered are:

  • Sample sizes, how much is enough and how much is too much?
  • Survey fatigue, how do we ensure we are not too intrusive?
  • How can we prove ROI and get the capex approved?
Mats Rennstam

Mats Rennstam

The paper contains straightforward steps to improve companies’ customer journeys, taking in the latest trends and touch points into account.

Bright’s MD, Mats Rennstam, comments: “UK companies are starting to realise that customer surveying is not just about high-level brand research. It can be used to great effect as an operational tool to develop staff and improve processes as well. There are a lot of traps, though, and this paper focuses on how to avoid them and achieve as much as a 30% improvement in CSAT and NPS scores”.

To download your copy click here or email info@brightindex.co.uk to receive a printed copy.

Published On: 24th Apr 2013 - Last modified: 22nd Mar 2017
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