Consumers favour brands with card payment security


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A Syntec White Paper has shown a marked increase in demand for call centres to do more to prevent credit card fraud.

Only 1% of people felt that the most secure way of making a payment was through telephone payments to call centre agents, with 53% believing chip and pin to be the most secure.

As a result, 72% of consumers say that call centres should do more to prevent card fraud – an increase of 4% from 2012.

In addition, 59% of people said that the risk of fraud when giving credit card details over the phone has made them reluctant to make telephone payments. While 43% of people say they would buy over the phone more from organisations that can demonstrate secure payment systems.

Furthermore, 68% of people felt that organisations should not be allowed to keep their credit or debit card details on their databases.

Simon Beeching

“There is no question that card payments over the phone to the call centre remain a weak link,” said Simon Beeching, Director at Syntec. “Our research clearly shows that an increasing majority of consumers have serious concerns over card payments by phone. Consumers are now saying they will positively favour brands and call centres that can provide tangible reassurance over their card payment security.”

Click here to download the Syntec PCI-DSS White Paper.

Published On: 9th Apr 2014 - Last modified: 12th Dec 2018
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