Customer experience and ‘WOWing’ your audience online 383 Filed under - Archived Content Recently, I was asked by Dave Chaffey and his team at Smart Insights to lead a webinar called ‘5 Ways to WOW your audience online’. The webinar came about after I met Dave at a client event. He was excited to learn about my new book and, being a author himself, he invited me to share a few ideas and insights for the benefit of their audience. Established in 2009, Smart Insights has grown into an incredible resource that helps helping marketers and businesses get more from their integrated digital marketing by producing marketing templates, guides and tools on both free and paid membership tiers. The site currently offers more than 100 guides, templates and courses and they have 180,000 Basic members that use their free sample planning templates and checklists. Below is a recording of the webinar. Enjoy. If you don’t have time to listen to the whole webinar, here’s a summary list of the points that I made in the webinar: Wow is not always what you think it is; Think about the customer’s experience and not just the customer experience; When it comes to your marketing, don’t be a narcissist; Allow your customers to help each other; Be proactive; and Develop trust at a distance. However, do make some time, particularly as there are some really interesting results that came out of the 3 polls that we ran during the webinar. Author: Guest Author Published On: 26th Jul 2016 - Last modified: 6th Feb 2019 Read more about - Archived Content Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter