Debt Busters Boosts Revenue with Inside Sales Platform

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Australia-based insolvency practice increases customer base by 83 percent in less than a year.

NewVoiceMedia has announced that Debt Busters has multiplied its revenues and significantly improved efficiencies, since installing NewVoiceMedia’s inside sales platform.

Founded in 2005, Debt Busters has helped thousands of consumers regain financial control, saving them more than $68.9 million (AUD) in debt repayments. The Australia-based insolvency practice offers financial management and debt-relief solutions to customers, who are also provided with a dedicated client service manager and an excellent customer service experience. However, with a legacy client database and telephony system, the company was unable to adequately handle the growth it was experiencing.

Following an extensive selection process, Debt Busters selected NewVoiceMedia’s cloud CTI solution ContactWorld for Sales, along with Salesforce.

With a single reporting engine at the heart of the business, Debt Busters is able to work entirely within Salesforce and therefore compare and understand the breadth of performance across its sales team. Managers can cut call data in thousands of ways, giving the company better information for decision-making with real-time dashboards to improve conversion rates and increase sales. Its reps are now more efficient than ever, having one source of truth and visibility of the end-to-end sales process.

Following implementation, Debt Busters has benefited from:

  • A 83 percent increase in clients in less than a year
  • A revenue which has more than doubled
  • A 500 percent increase in connection rates for outbound calls to new clients
  • A time saving of three minutes on agent wrap time for each customer call
  • An improved visibility of the entire business and real-time reporting

“Before ContactWorld, we wasted so much time each day with calls being answered by the wrong people”, said Simon Frew, Founder of Debt Busters.

A thumbnail picture of Jonathan Gale

Jonathan Gale

“We could see straight away that ContactWorld would make our work so much easier, and with its usability and Salesforce integration, we knew it was the right solution for our business.

“NewVoiceMedia and Salesforce have completely transformed the way we’re able to support our clients, while helping us to grow at an unprecedented rate – increasing our customer base by 83 percent in less than a year”.

Jonathan Gale, CEO of NewVoiceMedia, commented, “It’s great to see that Debt Busters has experienced such incredible success with ContactWorld.

“Not only has the company significantly increased its customer base and revenue, it’s also boosted connection rates with new clients, improved its performance and enhanced the customer service experience. And of course, as a cloud solution, our technology will continue to support Debt Busters throughout its rapid future growth”.

For further information, including a download of the Debt Busters case study, visit

Published On: 10th Jan 2017 - Last modified: 12th Feb 2019
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