Expert Insights

Dials Vs DMC’s

Published On: 12th Apr 2022 17:20 - Modified: 22nd Jul 2026

Dials Vs DMC’s

Does anyone have a general benchmark figure for agent Dials Vs Deciscion Maker contacts per hour for an outbound campaign?

I’ve checked my Merchents report and it’s not in there.

I think its about
15 dials and 7 DMC’s for B2C

and

10 dials to 7 DMC’s for B2B

But I may be wrong.

Any help appreciated.

DaveA

Question asked by Dave

B2B

Sorry that should be

10 dials to 5 DMC for B2B

With thanks to Dave

Dials to DMC’s

Hi Dave,

Hope all well. Have experienced greater number of dials in SME marketplace.
15 to 5 DMC. Might have been the sector. What’s your target customer? Can maybe give you a better steer.

Cheers

With thanks to Sharon

Author
Jonty Pearce

Jonty Pearce walked into his first call centre in 1989 and has been hooked ever since. He founded Call Centre Helper in 1989.

He is an Engineering Graduate with a background in marketing and publishing. In 2020 he won the AOP Digital Publishing Award for The Best Use of Data.

He writes and speaks on a wide variety of subjects - particularly around forecasting and scheduling. His in depth knowledge of forecasting algorithms has earned him the nickname "Mr Erlang."

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Dials Vs DMC’s

Dials Vs DMC’s

B2B

Dials to DMC’s

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