Data is essential to any business.
With the right data, you can make informed decisions about the strategies that will grow your brand. Data guides companies towards improved customer service and paves the way for digital transformation. But this information works best when it’s accessible.
To understand what’s really going on in any part of your business, you need a clear way to visualise and leverage your data. That’s where business dashboards come in.
More importantly, through real-time dashboards, you get a behind-the-scenes view of what’s happening right now in your organisation. That means you can take a proactive approach to fixing problems, driving sales, and unlocking opportunities.
Here’s your guide to the benefits of dashboard reporting.
What Is a Real-Time Business Dashboard?
Before we explore digital dashboard benefits, let’s consider what a real-time dashboard is.
Also known as ‘performance dashboards’, ‘wallboards’ and ‘dashboard reporting’ – digital business dashboards are software solutions which present important business data in a visual format, helping you to effectively organise information into an easy-to-consume layout that supports every part of your team.
Interactive business dashboards help people see and understand their data in a professional environment. These tools for data visualisation help companies to combine information from multiple environments, to transform streams of knowledge into actionable insights.
Your dashboards might include information about your team’s performance, incoming calls, and even the sentiment of your customers. You can choose which metrics matter most for your dashboards. What’s important is having an environment that allows you to filter through the endless oceans of information you collect each day.
Humans are generating about 2.5 quintillion bytes of data per day. That’s more than 212 million DVDs worth of data. This information has the power to transform your company, but it would be impossible to leverage in its raw form.
When you use a digital dashboard, you decide which KPIs you need to focus on from your data discovery efforts. Business dashboards keep you informed with the data that matters.
What Are the Benefits of Using Dashboard Reporting?
At a glance, the core business benefits of using real-time dashboard reporting software are:
- Increased profitability
- Improved employee productivity
- Reduced stress
- Improved forecasting
- Data is accessible on mobile
- Improved decision-making
Why Do You Need Digital Dashboards?
So, dashboard software gives you access to clear data that you can easily leverage.
The right dashboard pulls information from various tools like CRMs, BI software, and contact centre technology, reducing the risk of analysis paralysis.
What Is Real-Time Dashboard Reporting?
In the digital world, companies have two ways to collect and use data.
You can build insights into your company using historical information collected over a certain period. This is great for examining trends and patterns, for example, performance improvements over time or understanding which months of the year you have the most sales.
Alternatively, you can look at what’s happening in real time.
Real-time dashboards give you an overview of what’s happening in the moment. You can see instantly if your SLA performance is declining and make rapid decisions on how to handle the problem. Real-time KPI dashboards also benefit your team by showing them how their performance compares to that of team members and reminding them which results they should be aiming for.
While historical dashboards allow you to make broad assumptions about your company and its performance, real-time dashboards are about responding to what’s happening in the moment. With real-time metrics, you can overcome issues as they happen, stop problems from progressing, and protect your company’s reputation.
In a time when 90% of consumers use customer service quality as a factor to determine whether they should buy from a brand, you can’t afford to take risks with satisfaction.
Real-time dashboards keep your company’s finger on the pulse.
Understand Your Business Like Never Before
It’s hard to overestimate the benefits of dashboard reporting, particularly when you focus on collecting valuable KPIs and metrics in real time. In an age of remote working, cluttered marketplaces, and a rising demand for incredible customer experiences, businesses are under more pressure than ever. Your organisation needs to be able to recognise and respond to trends when they’re happening.
As companies have begun to discover for themselves in the last few years, it’s not enough to simply have access to large amounts of data. To genuinely drive results for your company, you need to be able to leverage the information you’re collecting. Business dashboards with real-time reporting give you the power to make in-the-moment decisions that benefit every segment of your company.
Teams can analyse trends by timeframe, enjoy cradle-to-grave contact visibility, and create a comprehensive service strategy with omnichannel analytics.
Knowledge is still power in the business landscape.
How are you using your data?