The Best Contact Centre Team Names


For many reasons, the contact centre floor is often split into customer service teams. But,what names can these teams be given? Here are some suggestions.

Customer Service Team Names

Giving advisors the opportunity to select their own team names is a great tool for empowerment, and a favourite of many is to choose puns like those listed below.

Favourite Films / TV Shows

Another popular theme for team names is films and/or TV shows that are popular amongst the demographic of the contact centre.

Film Examples

  • The A Team
  • The Mighty Ducks
  • Ocean’s Eleven / Twelve / Thirteen
  • The Dirty Dozen

TV Examples

  • The Walking Dead
  • Mad Men
  • The Sopranos
  • The Golden Girls

Mathew Hedges, one of our readers, recently visited a contact centre “that asked staff to choose their favourite films as their teams – so they had ‘The Avengers’ or ‘The Magnificent Seven’”

“It’s a nice touch if you can empower the staff to have the final say on something like this.”

Contact Centre Values / Positive Emotions

One interesting idea would be to name teams after positive emotions that advisors would like to evoke in the caller. After all, emotion was recently found to be a greater indicator of loyalty than effort and success.


  • Inspiration
  • Serenity
  • Endeavour
  • Hope
  • Tenacity

Follow the link to find out: How to Measure Customer Emotions

Examples of Puns

  • Game of Phones
  • Call of Duty
  • Great Call of China
  • Creepy Callers

However, one of our readers, David Gerard, does point out one drawback of doing so, stating: “It may be wise to steer clear of puns. Call Girls may sound funny but could end up in an Employment Tribunal!”

Harry Potter / Game of Thrones Houses

Three of our readers – Alex Sergeant, Martin Coles and Asghar Mukadam – suggested naming teams after Harry Potter or Game of Thrones Houses.

Harry Potter Examples

  • Gryffindor
  • Slytherin
  • Ravenclaw
  • Hufflepuff

Game of Thrones Examples

  • House Lannister
  • House Stark
  • House Targaryen
  • House Baratheon

By doing so, the contact centre can associate a popular franchise with the workplace, and, particularly if Harry Potter is the chosen theme, house points can be awarded as part of an incentive.

Working towards a team objective of gaining house points, to perhaps unlock prizes, can boost team cohesion, advisor autonomy and a sense of community.

For more suggestions of contact centre incentives, read our article: Staff Incentive Schemes That Work


With sports teams named after Vikings, Cardinals and Wizards, why not use the same principle in the contact centre (taking warriors as an example)?


  • The Vikings
  • The Saxons
  • The Romans
  • The Spartans
  • The Normans

Name teams after those who project strength, determination and willpower, like warriors, and spread thoughts of team spirit, unit strength and (healthy) competition.


With some contact centres naming advisors “customer superheroes”, perhaps to spread a customer-first initiative or to underline the importance of the role, this can be taken one step further.


  • Team Hulk
  • Team Wolverine
  • Team Wonder Woman
  • Team Thor
  • Team Flash
  • Team Aquaman (perhaps for the lowest performing team of the week…)

Michael Baeten, formerly a customer experience leader at Sky, says that the company named teams “based on a ‘superhero format’. For example, Team Thor, Team Avengers, etc.” 

For more on naming advisors, read our piece: What Should We Call Frontline Call Centre Staff?


In her company’s contact centre, Lesley Williamson, another of our readers, said that different teams were assigned names of planets in our solar system.


  • Earth
  • Mars
  • Jupiter
  • Neptune
  • Mercury
  • Venus
  • Saturn

However, whilst this was successful, Lesley says that many jokes were had regarding Uranus!”

Star Wars Planets

As an alternative to planets in our solar system, Pete Luck suggests keeping planet names, but instead using the Star World universe, which could be a popular option, given the popularity of the latest trilogy.


  • Tatooine
  • Hoth
  • Coruscant
  • Alderaan
  • Naboo

With this option, it may be best to consider the demographic of your contact centre first. Or, as Pete advises, “put forward a few different ideas and let advisors decide. Have fun with it!”

Musical Groups / Artists

Let each team choose a musical artist that best represents them. This may encourage a healthy community to grow where advisors can bond through a shared musical interest.


  • KISS
  • David Bowie
  • Prince
  • PJ and Duncan (ok, maybe not that one)

As an alternative, Raja Pitalia suggests splitting a famous group/band into individuals and using those as inspiration for team names. For example, you could use the Spice Girls, as below.

Spice Girls Examples

  • Scary
  • Sporty
  • Posh
  • Baby
  • Ginger

Countries and Landmarks

Nick Lyon recommends selecting team names based on countries, “especially around World Cups/sporting events.”

Nick also suggests landmarks or places of interest close to the contact centre, particularly if incentives can be involved.

Examples (for London)

  • The London Eye
  • Big Ben
  • St Paul’s Cathedral
  • The Shard
  • Nelson’s Column

This is because incentives can be created where “the best performing team gets a trip out to the place they are connected to.”

 Tree Types

Whilst animals, weather and mountain ranges could be used, certain tree types are arguably the most common way of incorporating nature into team names.


  • Rosewood
  • Yew
  • Olive
  • Bonsai
  • Palm
  • Birch

Paul Allen, who works in the UCAS contact centre, says that they had used tree types in team names before and that “this has caused the least conflagration over the years.


Like labelling teams by number, colours can also be used to keep it simple.


  • Blue
  • Green
  • Red
  • Yellow

Paul Allen says that UCAS have also labelled teams by assigning them a colour. Yet, in his experience, this has caused trouble as he says: “I would never manage a yellow team!”, due to his allegiance to Ipswich Town F.C.

For more from UCAS, read our article: 9 Things You Can Learn From the UCAS Contact Centre

Other examples of themes:

Pizza Toppings

  • Pepperoni
  • Hawaiian
  • Margherita
  • Mexicana
  • Neapolitan
  • Capricciosa

Scientific Discoveries

  • Gravity
  • Evolution
  • Infrared
  • DNA
  • Electricity

Wonders of the World

  • Great Pyramid of Giza
  • Lighthouse of Alexandria
  • Hanging Gardens of Babylon
  • Statue of Zeus at Olympia
  • Colossus of Rhodes
  • Temple of Artemis at Ephesus

Mythical Animals

  • Phoenix
  • Centaur
  • Werewolf
  • Dragon
  • Griffin
  • Vampire
  • Unicorn

Street Names

  • Wall Street
  • Abbey Road
  • Champs-Elysees
  • Chandi Chowk
  • Via Dolorosa
  • Orchard Road
  • Broadway

Famous Celebrities Who Once Worked in a Call Centre

  • Johnny Depp
  • Jerry Seinfeld
  • Vin Diesel
  • Jennifer Aniston
  • Olly Murs

Mountain Ranges

  • Andes
  • Himalayas
  • Alps
  • Rockies

Paradise Islands

  • Tahiti
  • Fiji
  • Curacao
  • Bali
  • Seychelles
  • Maldives

Famous Sports Teams

  • Manchester Utd
  • New York Yankees
  • Green Bay Packers
  • Montreal Canadiens
  • Real Madrid


  • Ferrari
  • Bentley
  • Mercedes-Benz
  • Bugatti
  • Maserati
  • Batmobile

Disney Films

  • Aladdin
  • The Lion King
  • The Little Mermaid
  • Frozen
  • Beauty and the Beast
  • Cinderella
  • The Jungle Book

Disney Princesses

  • Pocahontas
  • Belle
  • Ariel
  • Mulan
  • Rapunzel
  • Princess Jasmine
  • Princess Aurora (Sleeping Beauty)

Power Words

  • Inspire
  • Revolution
  • Courage
  • Motivate
  • Innovate


  • Harvard
  • Yale
  • Oxford
  • Cambridge
  • Hull

Elements from the Periodic Table

  • Hydrogen
  • Lithium
  • Sodium
  • Potassium
  • Rubidium
  • Cesium
  • Francium

Are there any other team names that you would recommend?

Please share your ideas in an email to Call Centre Helper.

Author: Robyn Coppell

Published On: 19th Jun 2017 - Last modified: 17th May 2022
Read more about - Call Centre Life, , ,

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