The H.U.M.A.N.E Approach to CX Related Articles Customer Support Centre - A New Name for a New Approach The Modern Approach to Quality Management Definition: Contact Centre Jargon and Terminologies How the Best Approach Real Time Management © Aniwhite - Shutterstock - 1299414040 Filed under - Industry Insights, CallMiner Balancing Automation and Human Service It is essential to leverage technology solutions to ensure quality customer experiences. With the evolution of artificial intelligence (AI) and machine learning (ML), organizations can take a more comprehensive approach to analyzing customer interactions and streamlining contact centre operations. While AI is a reliable means to address mundane, repetitive tasks such as checking an account balance or pausing a subscription, not all customer interactions are that simple. When it comes to more complex problems, customers continue to seek out human assistance. In a recent report, 82% of respondents claimed to want the reassurance only a live agent could offer when asked why they escalated their issue. That’s why a fully automated approach to CX won’t be successful. When it comes to empathy and resolution of complex issues, live agents are irreplaceable. Machine-learned results must be considered within the context of the customer’s perspective, as well as agent resources, technology, training, and empowerment to truly bridge the insight-to-action gap. When that perfect balance is found, AI and ML are powerful tools that make customer interactions more humane. The H.U.M.A.N.E Approach to CX Harness ML makes it possible to intelligently cluster the intent, action, and emotion of customer interactions to uncover conversational meaning more effectively than humans can. From there, AI can help prioritize where to place customer service and CX attention, empowering customer service and call centre agents with actionable guidance derived from behavioral data and insights. Uncover Leverage AI to uncover the critical customer and employee insights management needs to transform, improve, and change business strategy. Routinely correlating conversational context with machine-learned insights reveals unanticipated challenges, and, in turn, opportunities for agents to better support customers. Master Organizations must continue to invest in their workforce and use AI to help agents master their jobs. The more you coach and enable employees with data-supported guidance, the better they will perform, leading to stronger customer and employee satisfaction, better agent scores, and higher compensation. Analyze Deploy AI and conversation analytics to analyze the context of a situation and provide both real-time and post-engagement coaching, guidance, and insights. Navigate In situations where customers call or send messages that do not have an applicable script or answer, AI can suggest the best option based on historical and situational analyses, helping customer service teams navigate complex requests, quickly solve problems, and offer solutions that meet customer needs. Emotion By providing a data-fueled customer perspective, agents can be empowered to offer appropriate empathy, guide conversations with issue-resolution ownership, and intelligently react to emotional expressions with techniques that reinforce brand perception. This blog post has been re-published by kind permission of CallMiner – View the Original Article For more information about CallMiner - visit the CallMiner Website About CallMiner CallMiner is the leading cloud-based customer interaction analytics solution for extracting business intelligence and improving agent performance across all contact channels. Read other posts by CallMiner Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper. Author: CallMiner Published On: 10th Nov 2022 Read more about - Industry Insights, CallMiner Recommended Articles Customer Support Centre - A New Name for a New Approach The Modern Approach to Quality Management Contact Centre Jargon and Terminologies How the Best Approach Real Time Management Related Reports White Paper: How to Operationalise AI Workflows in the Contact Centre White Paper: How to Drive Business Improvements with Customer Insights eBook: How Customers Can Lead Your Business Transformation in 2024 White Paper: Five Secrets of Top Performing Contact Centres Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter