4 Trends Transforming Cloud Communications


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Filed under - Industry Insights,

Tricia Morris at 8×8 outlines four trends that are transforming cloud communications.

Communication and Collaboration Have Never Been More Important

This decade, the world has witnessed a paradigm shift around the way work gets done. And with this shift, cloud communications has now become a strategic asset.

In 2022, 8×8 commissioned a survey of approximately 500 IT and customer experience (CX) professionals. More than half (57%) surveyed said their organization is prioritizing cloud communications technology, and two-thirds (68%) predict that this technology will have a major impact on the way we work in the future.

Close to two-thirds (64%) believe it will impact their organization’s customer experience, and more than half of professionals (52%) think cloud communications technology will have the most positive impact on workplace change management.

This leads us to explore the first of four trends that are transforming cloud communications.

1. The Work From Anywhere Movement

In a recent LinkedIn survey conducted by 8×8, only 2% of more than 1,500 respondents said the future of work will be predominantly in-office.

Thirty-five percent (35%) said it will be hybrid, while 63% said the future of work is going to be work from anywhere: the office, home, or wherever there’s a computer and an internet connection. What an incredible 360-degree shift from just a few years ago.

And with this work from anywhere movement, we see a second trend.

2. Employee Experience Is Gaining Ground on Customer Experience as an Experience-Related Investment

Though more and more return-to-office plans are being announced, organizations are facing a new reality where many employees are simply refusing to accept anything but remote or flexible work.

Out of 1,000 workers polled in a recent Morning Consult survey, 39% said they’d consider quitting if their employers didn’t give them the flexibility to work from home. That increased to 49% when it came to millennial and Gen Z workers surveyed.

For every organization, the new expectation and demand for flexible work is going to impact both employee and customer recruitment, retention, and engagement, as the best talent moves to those companies with the most attractive work-from-anywhere offerings.

With that in mind, here’s trend number three.

3. Cloud Communications Is Becoming a Strategic Asset

Adoption is now expected to exceed 70% by 2023, according to Metrigy Research, as organizations of all sizes focus on the long-term technology choices that will enable differentiating and digital-first employee and customer experiences.

With that, this fourth trend can’t be denied.

4. The Meteoric Rise of Microsoft Teams

According to a Morgan Stanley CIO survey, more than half (54%) of organizations have standardized on Microsoft Teams, and that number is expected to increase to 75% by 2025. With that reach comes an extensive Microsoft partner ecosystem.

The four trends above are long-lasting and sure to have an impact on every organization, big or small.

This blog post has been re-published by kind permission of 8×8 – View the original post

To find out more about 8×8, visit their website.

About 8x8

8x8 8x8 is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact centre, and enterprise-class API solutions, powered by one global cloud communications platform.

Read other posts by 8x8

Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.

Published On: 8th Aug 2022 - Last modified: 8th Sep 2022
Read more about - Industry Insights,


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