What Is Business as Usual (BAU)?

Headset headphones telephone and laptop in call center
9,268
Filed under - Definitions,

BAU means the normal state of operations for the contact centre. It is the opposite of AHOD, which stands for All Hands on Deck.

During BAU there is generally no need for overtime and it usually means that service levels are regularly being met.

Examples of use

  • We are back to BAU. (We are back to normal)
  • With the new marketing campaign it could be several days to BAU.

Author: Robyn Coppell

Published On: 9th May 2022 - Last modified: 12th Aug 2025
Read more about - Definitions,

Follow Us on LinkedIn

Recommended Articles

jargon definition
Contact Centre Jargon and Terminologies
A person holds out their hands with a web of people connected
Digital Transformation: Why Your Business Needs to Embrace the Cloud
A photo of a difficult customer
Handling Difficult Customers
What Does Good Customer Service Look Like?