8×8 Expands Its Channel-First Programme


A picture of the global expansion concept

8×8 has announced the global expansion of the 8×8 Open Channel Program to partners in North America, Europe and the Asia Pacific region.

Building on the continued momentum of the company’s channel-first strategy with more than 1,000 active partners worldwide, 8×8 has enhanced the programme for Master Agents, Sub Agents and Value-Added Resellers (VARs).

The programme aims to enable them to accelerate growth selling the 8×8 Open Communications Platform, a complete portfolio of operate-from-anywhere enterprise communications.

John DeLozier

John DeLozier

“We work with the best and fastest-growing partners around the globe,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8.

“Not only have they been instrumental in our success, but more importantly are helping businesses and organizations of all sizes transform the digital workplace and strengthen business resilience efforts by moving their on-premises communications and customer engagement to the cloud.”

“The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative, and is a major opportunity globally for the channel.”

“We are investing in the 8×8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.”

The newly named 8×8 Open Channel Program unites all of the company channel efforts under a single, enhanced partner programme across North America, Europe and the Asia Pacific region.

It offers new performance-based tiers for Master Agents, Sub Agents and VARs, and also added an Authorized level to give new partners an accelerated entrance into the programme.

The 8×8 Open Channel Program provides partners, based on tier, with:

  • Speed to market to get up and running, meet sales targets, and receive compensation faster.
  • Enhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, webinar content, etc.
  • Expanded tools and resources for partners to seed, grow and manage their business, drive demand, and increase revenue due to improved sales performance.

“Our partnership with 8×8 continues to grow from strength to strength,” said Mark Morgan, President of Intelisys, a ScanSource company.

“Their commitment and dedication to empowering the growth and success of our Sales Partners was duly recognized when they won the Intelisys Partners’ Choice Award – Top Overall Supplier for 2019.”

“Now we are thrilled to have achieved the Platinum tier in the 8×8 Open Channel Program, a significant accomplishment due to the success of our exceptional partner community, and the high quality of their cloud voice, team chat, meetings, and contact center solutions.”

The 8×8 Open Channel Program ensures that every member of 8×8’s channel community, from Master and Sub Agents to VARs, have the necessary resources to thrive.

The partner programme offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects.

The programme also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events.

In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

The 8×8 Open Communications Platform is the industry’s most complete portfolio of operate-from-anywhere enterprise communications.

It uniquely brings together the essential elements required, combining voice, team chat, meetings, and contact center solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics.

The 8×8 Open Communications Platform accelerates digital transformation initiatives and strengthens business responsiveness and resilience by providing secure, scalable, and extensible capabilities that are required for organizations to create unique employee and customer experiences at scale.

This news story has been re-published by kind permission of 8×8 – View the original post

To find out more about 8×8, visit their website.

Published On: 22nd Jul 2020 - Last modified: 28th Jul 2020
Read more about - Call Centre News,


Get the latest exciting call centre reports, specialist whitepapers, interesting case-studies and industry events straight to your inbox.