Case Study: Mazda Saved $1.8M With AnywhereNow

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Challenges

Mazda needed to update outdated legacy systems and wanted to move any call centres which were not yet integrated with their CRM system.

To help control cost and performance, it was essential for Mazda to bring their customer service infrastructure back in-house. Mazda needed a solution that could deliver at least like-for-like capabilities from day one.

Solution

AnywhereNow provided Mazda with the opportunity to utilize the wider investment that they’d already made in the Microsoft ecosystem.

The use of the low-code platform Dialogue Studio enabled the connection of any business system that Mazda was using (such as their legacy CRM tools), allowing them to make intelligent routing decisions based on data, bringing more reps online.

Results

Thanks to these changes, Mazda was able to save a whopping US$1.8M.

This blog post has been re-published by kind permission of AnywhereNow – View the Original Article

For more information about AnywhereNow - visit the AnywhereNow Website

About AnywhereNow

AnywhereNow AnywhereNow is a global pioneer in transforming customer experience with innovative AI solutions and a leading provider of cloud-based contact centres for Microsoft Teams.

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Author: AnywhereNow
Reviewed by: Robyn Coppell

Published On: 3rd Mar 2026
Read more about - Industry News, ,

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