According to our poll, 56% of contact centres do not measure emotion in their metrics, despite recent findings suggesting that emotion has a greater impact on customer loyalty than effort or success.
Of the 41% of contact centres that do, most do so indirectly (e.g. through surveys), rather than directly (e.g. through interaction analytics).
Poll – “Do you measure Customer Emotions in your Metrics? ” – answers
Yes – Directly: 6%
Yes – Indirectly (e.g. comments box on Surveys): 35%
No: 56%
Not Sure: 3%
Source: Call Centre Helper Webinar: 7 Ways to Drive up Your Quality Scores Sample size – 134 Date: May 2017
